As a new business owner, you want everything to be perfect from the outset, and protecting your brand should be a high priority. That includes your signage. Ensure your business signage gets off to the right start with these three tips.
Maximise visibility
If your business operates 24/7, or even if you just want your signage to be visible at night, you will need signage that maximises the visibility of your business. Also consider if there are any potential obstructions to your sign that you will need to plan for.
Minimise clutter
Your signage may be the first impression someone has of your business, so it’s important to make your message clear and concise. People make snap judgments based on visuals and this is especially true if they are driving past your sign.
The less visual clutter you have in your sign, the greater the impact. Simplicity is key.
Toe the line
If it’s appropriate, use humour and images that make people stop and pay attention, but remember there can be a fine line between clever and controversial!
Briner is always happy to help new business owners make the most of their new signage, contact us today to get your new business off on the right foot.
